The Difference Between Blue-Chip and Red-Chip Art

The Difference Between Blue-Chip and Red-Chip Art

Both blue-chip and red-chip art have substantial differences. Whilst blue-chip art refers to the artwork produced by reputable, well-known artists, red-chip refers to upcoming artists who are emerging onto the scene.

Although there are plenty of differences between blue and red chip art, it’s easy to see why so many of us get the two mixed up. Investing in art has become a popular hobby across the globe, with billions investing in the art market each year.

As more people begin to educate themselves on the benefits and enjoyments of investing in art, more people take on the hobby. If you have a genuine interest and passion for art, investing in valuable artwork could come with an array of advantages in the near future. To find out more about the differences between blue-chip and red-chip art, read on.


Blue-Chip Art

Blue-chip and red-chip art are terms used in the world of art investment. Typically, blue-chip art is created by famous artists who are known for their style of artwork and popularity within the industry. Artists such as Keith Haring, Andy Warhol, Banksy and Pablo Picasso are notable artists whose art is considered blue-chip.

It’s blue-chip artists who provide the greatest earnings. Although many individuals invest in art to build up their collections, most people choose to invest for profitable reasons. The great thing about investing in art is that it continues to be one of the most secure investments long-term, despite the ever-changing fluctuations in the art market.

The artwork produced by blue-chip artists is highly sought after and has great economic value. Not only does blue-chip art represent a reliable investment, but it also remains high in price, often increasing as the years go on. Art trends differ all the time, but there’s always someone interested in blue-chip art – regardless of the year.

Blue-chip art performs incredibly well at auction houses and salerooms. If you’re interested in purchasing blue-chip artwork, expect competition. Many individuals want to get their hands on blue-chip artwork, so it’s important that you’re prepared before visiting an auction.

Purchasing a piece of artwork that’s considered blue-chip comes with quite a price. In previous years, investing in artwork was only something the upper class tended to do. It was uncommon for working-class individuals to invest in the art market. Fast forward to 2023 and art investment is available for anyone to enjoy – despite your background, economic status or class.


Red-Chip Art

Essentially, red-chip art is the opposite of blue-chip art. Red-chip art typically has a prominent online presence and a large following. Even though red-chip artists can still be well-known on the art scene, their work might not be at the same level as other artists or hold as much value.

Red-chip artists usually have great commercial success and use online platforms to promote their work to gain more traction. Many red-chip artists are within a younger age group, quickly emerging into the art world and making a name for themselves.

Artists including Hilary Pecis and Issy Woord produce notable red-chip artwork and both have a large following across social media. Artists such as Pecis and Woord actively create work on the primary market, all of which sell for large sums of money.

Most red-chip artists utilise their knowledge of social media and heavily promote their skills across the likes of Instagram and TikTok. They heavily rely upon social media interaction as opposed to the traditional route of using galleries or dealers to advance their careers.

If you’re just starting to build your collection of artwork through investment, looking for red-chip artwork is a great way to get started. As red-chip artists are on the rise, there’s a huge potential for profit to be made in later years.


Where do the Terms Blue-Chip and Red-Chip Come From?

The terms ‘blue chip’ and ‘red chip’ derive from poker. A blue chip is a reference to blue poker chips, which hold the most value. Both blue and red chips are used in poker – in terms of artwork, they help investors understand the value of artwork easily.

Commonly used to describe high-quality stocks, blue chip stocks are considered to be the best type of investment, with the potential to generate great profit. If you were to compare blue-chip art to red-chip art, expect blue-chip art to have a bigger history of long-term success.

Red chip art is targeted towards a more democratic market. Anyone can create art – if you have a large following and online presence, your art could be considered red-chip, regardless of how well-known globally you are. This is why red chip art tends to be less expensive compared to work from notable artists who have had a lasting impact on the industry.


What we Offer at Art Investments

Here at Art Investments, we believe the art market is booming – the time to invest is now. Art investments provide you with a portfolio and the potential to gain profit in the near future. If you’re interested in the world of art, investing could be highly advantageous for you.

Our aim is to make art investment accessible for all. Regardless of your economic status or background, with the right help and guidance, it’s possible to make great investments in art pieces that you love. Our ambitious and dedicated team of art professionals are here to show you how to generate 8% to 12% from investment-grade art each year.

We can show you the reins and get you started on your art investment journey. Our team utilise their knowledge and expertise, as well as sharing their experience with valuable artwork. We show you how to use art as an asset to combat inflation and rising living costs, as well as how to successfully identify investment opportunities.

At Art Investments, we want to prove to clients that investing in art is a fun and enjoyable process that comes with a multitude of benefits. Art is a safe and reliable way to make profit returns. Many individuals imagine investment to be tedious and challenging, with the expectation of being told you have to save thousands to be able to start.

You can invest in art for just £3,000. There are many rising artists emerging onto the scene, growing in popularity and beginning to take over the art market. If you’d like any additional information, don’t hesitate to contact a member of our team at To see our fascinating art pieces in person, visit our London-based gallery today.

11-29 Fashion Street,
London, England,
E1 6PX

UK 020 8145 1000
International +44 20 8145 1000

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